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"Chernomorets" ice cream with the "Best New Product" award

"Chernomorets" ice cream won the award for "Best New Product" in the "Food" category at the fifth edition of the PROGRESSIVE AWARDS. The winners in the 16 categories in which traders, manufacturers, brands and projects from the fast-moving business in Bulgaria could be nominated this year were announced at the official ceremony in Inter Expo Center in Sofia. The winners were awarded after two stages of voting: selection by an expert jury and voting conducted among managers of companies from the fast-moving industry which lasted a month and a half. The criteria of innovation in the category, concept and technology of the product, its distribution in the commercial network and the investments made for its imposition on the market were highly appreciated. "Chernomorets" ice cream is a joint project of "Pobeda" JSC, Burgas and "Unilever Ice Cream Bulgaria" EOOD. The two companies develop the product recipe together. "Unilever Ice Cream Bulgaria" produces, distributes and sells the ice cream under the trademark "Chernomorets", owned by "Pobeda" JSC.

The prestigious statuette was presented to Nikolay Bekyarov - Manager of Unilever Ice Cream Bulgaria. "This is а recognition for our entire team. Our constant desire is to offer, irresistible temptations with brands that all Bulgarians love - Bulgarian brands with traditions.

We thank our partners from "Pobeda" JSC for believing in the idea and together we managed to upgrade the ice cream category, so that ice cream lovers can now enjoy the unique taste of "Chernomorets", commented Bekyarov and invited Rositsa Draganova, Brand Manager at "Pobeda", JSC to the stage.

"This is another award for the Chernomorets brand and proof that the amazing Chernomorets taste, a combination of cocoa, peanuts and orange peels, is beloved by Bulgarians, and transferring this taste from one product category to another is a successful strategy for Pobeda JSC".

We thank our partners from "Unilever Ice Cream Bulgaria" for the wonderful cooperation between us in the creation of this project and its launch on the market," commented Draganova.

"Chernomorets" ice cream is presented on the market in two sizes: impulse ice cream cone 70g/125 ml and a family size - take-home box 450g/900 ml. Due to the huge success of its launch, a new product under the "Chernomorets" brand - the "Chernomorets" ice cream sandwich - was launched in the 2023 season.