Chernomoretz Plain Wafers

POBEDA JSC is one of the winners of the 3-rd еdition of PROGRESSIVE AWARDS, organized annualy by the bigest FMCG Magazine in Bulgaria.

This year the prize for Best New Product in the Food Category is for Chernomorets Plain Wafers with cocoa, peanuts and orange.

In the first stage of the awards, an expert jury selected the best productsevaluating their market performance according to various marketing and commercial criteria. In the subsequent voting by a wide range of managers, representatives of the FMCG business, the product stood out as a clear favorite among the nominees in the category. The criteria of innovation, taste, enforcement strategy, investment in market launch and distribution were highly appreciated.



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