ISM 2023, Cologne, Germany
Pobeda JSC team has returned from the world's largest trade exhibition for sugar and confectionery - ISM, Cologne, Germany. The event has been held annually since 1991 and has always been a center of attraction for international manufacturers, traders and industry experts in order to present new trends and innovative products and create business contacts. The fair hall in the German city gathers tens of thousands of visitors, and in this year's event, held in the period April 23-25, 2023, the exhibitors were from over 80 countries. The production of "Pobeda" JSC was presented at an attractive, corporate stand at a central location in the palace. The company's sales team held meetings with current and future partners, laying the foundations for long-term business relations, marking new horizons for the company's business development in export markets.