Chernomoretz plain wafers are BEST NEW PRODUCT OF THE YEAR

Pobeda JSC is one of the great winners in the third issue of PROGRESSIVE AWARDS - awards, presenting the best products, manufacturers, traders and projects in the fast-moving consumer goods sector in the country. This year the prize for BEST NEW PRODUCT in the food category is for the non-coated wafers Chernomorets with cocoa, peanuts and orange.

In the first stage of the awards an expert committee made the selection of the products in the final round, evaluating the market performance at different marketing and commercial criteria. In the following vote from lots of managers, representatives of the business with fast-moving consumer goods, the product stood out as an absolute favorite among the nominated in the category. Highly apprised were the criteria: innovation, gustatory qualities, positioning strategies, launching investments and market distribution.

The award prize was handed over to Nikolay Kolev – trade and marketing manager of the company during an official ceremony in the capital. ‘We are glad that the efforts, which the company Pobeda JSC makes in its ambition to combine successfully traditions and innovations through the years, are evaluated by the colleagues and the community. It is an honor and privilege for me to work for this company and for its brands, which more than 50 years are present in Bulgarian homes. We are thankful to the Bulgarian people, who choose our products. It’s a pleasure for us, but also a big responsibility to bear this prize’, Kolev commented.

The new non-coated wafers continue the tradition of the already recognizable products, having the familiar ‘Chernomorets taste’ – these are the chocolate candy and coated wafer desserts of the same name. ‘We assume as our obligation to represent the company as a manufacturer of high-quality products’, Kolev also added.

We would like to remind that the company, established in the year of 1929 in the town of Burgas is among the leading companies in the manufacturing of confectionary in the country. Years ago, the president of Bulgaria Rumen Radev handed over the award prize ‘Zlatna martenitsa’ for long-lasting presence on the Bulgarian market and the implementation of new quality products to the Bulgarian manufacturer.


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