News

"Chernomorets" waffle dessert with an award for innovative product

"Chernomorets" waffle dessert - one of the most successful new products of "Pobeda" JSC, received prestigious recognition during the annual Balkan Business Awards 2018. The award is in the "Innovative product" category and distinguishes the approach to creation and the exceptional presentation of the product during last year. "Chernomorets" waffle dessert has been on the market since 2017 and recreates the feeling of the taste and the message of the candy brand of the same name, presented in a new attractive form. The dessert is a natural development of the brand and towards a completely new target audience. The "Chernomorets" taste has been recognizable for nearly 50 years - with the perfect combination of peanut paste, cocoa and orange. Over the years, it has become traditional and characteristic, bringing emotion to generations of Bulgarians. 

An international jury of experts and relevant journalists gave their assessment of the significant business achievements in the Balkans and recognized the best brands within this year's Balkan Business Awards 2018. The awards ceremony was held on March 7, and the "Victory" prize received Anna Angelova - Regional Sales Manager of the company for the city of Sofia. 

Other significant achievements in various areas of business were recognized in the following categories:

• Corporate and social responsibility;
• New prosperous business; Environmental protection;
• Young entrepreneur;
• New innovative product/service;
• Sustainable business development;
• Best Customer Practices;
• Business practices with charitable initiatives;
• International recognition;
• Small and large municipality with contribution to business development;

Overall contribution to the business.