"Pobeda" JSC is a leading manufacturer of biscuits in Bulgaria. The company currently offers a wide range of products – biscuits, pralines, wafers, mini cakes and croissants. Some of the products of "Pobeda" JSC are extremely popular on the Bulgarian market with recipes that have not been changed for more than 50 years. Most of the company's brands are leaders in their product groups and enjoy constant consumer interest.
The admission of Bulgaria to the European Union in January 2007 helped the development of the company's export trade with a number of European countries. Today, "Pobeda" JSC has established positions in the markets of countries all over Europe, and its products are also exported to the countries of the Middle East, North and South America.
The commercial policy of "Pobeda" JSC is oriented towards meeting the needs of the client. In response to their expectations, the company also develops Private Label products. Customers of such products are not only large national and international retail chains, but also European companies engaged in import and trade.
"Pobeda" JSC regularly monitors global trends in the confectionery market. The company attaches importance to all major events and exhibitions for manufacturing technology, packaging, raw materials and finished products. "Pobeda" JSC is a traditional exhibitor with its own stand at the largest international exhibitions for confectionery - ISM Cologne, which takes place every year in the city of Cologne, Germany, SIAL - Inspire Food Business in Paris, as well as the largest exhibition for own brands - PLMA The World of Private Label, held annually in Amsterdam, Netherlands.