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Izgrev - New Biscuits of Pobeda JSC

 

   Since December 2009 Pobeda JSC plain biscuit series can be found in stores under the new name – Izgrev and with new flavours with additives. Pobeda plain biscuits have been produced by the company for more than 40 years. They are one of the best selling not coated biscuits in Bulgaria and the second best selling product of the company (based on ACNielsen Bulgaria).

 

   Their classic flavour is well known to both youths and their parents. Plain biscuits already have a new image on market since December this year. Beside the well-known packaging of 120, 180 and 190 gr., the brand already has two new packages of biscuits, which contain useful additives for the organism – Izgrev with milk and calcium and Izgrev with fibers and sweetener. They are suitable for healthy nutrition and way of life.

 

   Izgrev biscuits with milk and calcium have a delicate taste of milk and high content of calcium and fiber. Added in the biscuits AQUAMIN F is a 100% natural source of calcium which is derived from red seaweed from the clean ocean waters of Ireland. Calcium is needed to maintain strength and bone density.

 

   It has a beneficial effect on the nervous system, muscles, etc. AQUAMIN F contains 74 micro elements and minerals, including magnesium, boron, copper, manganese, selenium, zinc and others. Besides calcium, biscuits are also rich in fiber, which stimulates the digestive system.

 

   Izgrev biscuits with fiber and sweetener are suitable for diets and complement healthy menus in our dynamic daily routine. They are enriched with fiber, which stimulates the digestive system. Instead of sugar, they contain а maltitol sweetener, which is derived from cereal starch and is a natural sweetener.

 

   It has a mild sweet taste, very close to that of sugar, but it does not damage the teeth, it contains fewer calories and can be used in diets of diabetics, because it has a low glycemic index (it is absorbed slowly by the body).