News

Marketing Trends 2015: Europe vs. CEE

On 5th of march 2015 in Inter Expo Center Sofia was held the Marketing trends 2015 - Europe vs. CEE conference, organized by Marketing360.bg. Foreign and Bulgarian speakers discussed about trends and challenges in the current business year.

 

The following topics were discussed by leading marketing experts and advertising managers:

Marketing trends in Europe

Advertising video formats

Online advertising trends 2015

Nutrition trends 2015

Creative techniques for new marketing solutions

 

The speakers agreed on the need for dialogue between the business and customers. Companies must pay attention to customers' emotion, related to their favourite brands. Experts concluded that digital technology and online marketing still will be important topics for advertisers in 2015. 

During the day the coffee breaks were sweetened by Pobeda. Delicious prodcuts were situated in a special ‘’sweet’’ area and contributed to the pleasant and creative atmosphere. 

The conference ended with an interesting practical challenge to the participants, which provoked them to create a resolution to an actual marketing case study. The audience voted who was the most interesting speaker as well. He will lead a business workshop in the end of March 2015, also organized by Marketing360.bg.