News

POBEDA JSC will take part in the ISM-2009

POBEDA JSC will participate in the International Confectionery Trade Fair (ISM) in Germany, the city of Cologne .It is the world biggest exhibition in the branch, which will take place from the 1st to the 4th of February 2009. The company is one of the ninth Bulgarian exhibitors on the fair and this participation will be the fourth time in succession for it. This year POBEDA will be exhibiting with an own designer-made stand of 50 square meters.

POBEDA JSC will exhibit more than 80 products in four product groups – biscuits, croissants, mini cakes and pralines. There will be introduced the newest products of the company, which have already been launched on the Bulgarian market since the end of 2008 – a long-awaited enlargement of the biscuits’ brand Anelia – Anelia Milk, pralines Chernomorets Coffee and the biscuits Rumi.

On the last year’s edition of the fair, 1700 companies were exhibiting and it was visited by more than 34 000 people. This year will take part companies from 67 countries. The accent will be over the so called “bio-products”.

POBEDA JSC registers a growth with an over 100% in the export sales for the previous year. The most attractive products are the mini cakes and the croissants with Super Bravo brand, as well as the healthy products, offered by the company – Review biscuits. Undoubted leader for the foreign markets remains Zakuska biscuits.