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The Couple cake brand will be displayed as an innovative product during the PLMA’s World of Private Label exhibition 2016

The Couple cake brand will be displayed at the Idea Supermarket area during the PLMA’s World of Private Label show which will be held from 24th to 25th of May in Amsterdam, The Netherlands. The brand is chosen by prestigious jury from the Private Label Manufacturers Association (PLMA) and will be presented in two flavors – mini cake with cocoa cream and mini cake with blueberry jam.

This year The Idea Supermarket will be located in the RAI Elicium and will feature three information areas. The first will focus visitor’s attention on the latest developments in product ingredients, second one will provide important information about packaging materials and trends. The third will show creative TV commercials, used by retailers.

There will be shown many attractive and innovative product solutions in the exhibition area of Idea Supermarket that launch the trends and product development in private label policy of manufacturers worldwide.

During the exhibition visitors will also have the opportunity to taste the delicious Couple cakes at the company's stand №6093, which will be located at Hall 5 (Europahall) in the Food Section of RAI Europa Complex Amsterdam.

PLMA’s World of Private Label is the world’s largest trade show for private label. The theme for this year’s event is Private Label is People, highlighting the private label experience of the manufacturers and retailers who will be attending.

It will be such an honor for Pobeda JSC to display the Couple cake brand samples as an innovative product during the PLMA’s World of Private Label exhibition 2016!